The Ajman Department of Economic Development (DED) is preparing to launch Customer Happiness Week events under the slogan "We Listen to You to Make You Happy”, scheduled to run from April 27 to May 3, 2026. This initiative reflects the DED’s ongoing commitment to enhancing service quality and improving customer experience. This aligns with the Ajman Government’s directives to provide leading and innovative government services that prioritize the customer.
The DED will host the week’s events at its customer service centers, along with the accompanying events at City Centre Ajman, aiming to reach the widest possible audience, foster direct communication with customers, and listen to their opinions, feedback, and suggestions to further develop services and increase their satisfaction and happiness.
Organizing this event underscores the DED’s commitment to continuous improvement and fostering a culture of listening to customers as key partners in service development. It also aims to enhance effective communication channels with them, understand their needs and aspirations, and ultimately provide a more efficient, user-friendly, and flexible service experience.
Customer Happiness Week includes a range of interactive and awareness-raising events and activities designed to strengthen relationships with customers, highlight the Department's efforts in developing its service system, promote a culture of customer happiness, and solidify the concepts of quality and excellence in government service delivery.
The Ajman DED affirmed that launching this event embodies its vision of building an integrated service environment that meets customer expectations and contributes to achieving the highest levels of satisfaction, in line with the Emirate's focus on institutional excellence and innovation in government services.
The DED further indicated that the slogan “We hear you to make you happy” reflects its core belief in the importance of the "voice of the customer", and considering it a key focus in developing services and improving the customer journey, which contributes to providing more effective, higher-quality services that are responsive to the needs of the public.