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Department of Economic Development – Ajman
Launching "Happy Ajman" to facilitate customers' journey. Happiness and positivity to achieve the best results and support the government business model

Launching "Happy Ajman" to facilitate customers' journey. Happiness and positivity to achieve the best results and support the government business model

Monday, 28 March 2022

The Department of Economic Development in Ajman (Ajman DED) launched the "Happy Ajman" events, with a view to establish and enhance the concepts of happiness and positivity for customers, to become a culture in the emirate of Ajman, the happy emirate. This can be achieved through the public participation in the Happy Ajman platform in City Center Ajman, 28 - 31 March 2022. During these events, competitions will be held for the public and providing them with the Department's services, such as issuing Instant (Halan) License, renewing licenses, linking investors’ account and other services, that enable them to submit and complete their transactions. The "Happy Ajman" initiative, which is based on the Customer Service Excellence Charter, aims at highlighting the commitment of Ajman DED in providing distinguished services to make customers happy, by the presence of a number of employees on the platform, which is called the “happy and distinguished employee in providing services” as essential elements, which achieve customer happiness. They also welcome and host the proactive and positive customer to provide distinguished services to achieve the best results and to support the government business model that focus on happiness and positivity for customers in the Ajman DED.

H.E. Abdullah Ahmed Al Hemrani, Director-General of Ajman DED, confirmed that "Happy Ajman" is a journey targeting all society's segments, by hearing customers opinion and involving them in development of services that meet their needs. Ajman DED is always keen to achieve leadership and excellence by adopting best practices, keeping up with the latest technological developments that will enhance the efficiency of the provided services and improve their quality. This reflects the commitment of Ajman DED in enhancing the confidence of customers and raise their levels of satisfaction of the services provided by the Department, as well as to support and enhance the performance of the business sector, especially SMEs sector, to ensure the achievement of sustainable and balanced development to keep pace with government directions by focusing on customer, facilitating services provision, and enhancing the efficiency of employees in service centers. Al Hemrani said that we will annually hold such event to communicate with customers to meet their different aspirations". He also explained that the "Happy Ajman" events will help customers to discuss the challenges they face, and in the presence of the work team and leaders, all the observations and aspirations of customers will be considered and applied to achieve their satisfaction and happiness.